Recently, SOUEAST inaugurated its new after-sales service center in Erbil, a key hub in northern Iraq. Since entering the Iraqi market in 2024, SOUEAST has quickly gained attention and achieved strong sales growth, with a steadily increasing customer base. To better meet market demand and support long-term growth, establishing a solid localized after-sales service network has become a core part of the brand's strategy.

The newly launched center, operated by Harlem Group, covers an area of 4,000 square meters, making it the largest after-sales service center for an automotive brand in Iraq. Built in full compliance with the manufacturer’s global standards, the center integrates maintenance, servicing, and spare parts support, aiming to provide faster, higher-quality, and more reliable one-stop services for users of SOUEAST.

“The opening of the Erbil Service Center represents our firm commitment to the Iraqi users,” said SOUEAST's Regional Director for the Middle East. “It demonstrates our dedication to delivering high-quality, full-lifecycle vehicle services, and forms a key foundation for the brand’s long-term growth in the Middle East”

This move not only underscores SOUEAST’s emphasis on after-sales service, customer care, and the driving experience, but also reflects the continued advancement of the brand’s global strategy and deeper localization in the Middle East. The comprehensive parts and service support system will offer local consumers a safer, more convenient driving experience, while laying a solid foundation for SOUEAST’s future layout in the region.

Company：Fujian Soueast Automobile Sales Co., Ltd

Contact Person: Weitong Liu

Email: business@soueast-motor.com

Website: https://www.soueast-motor.com

Telephone: +86 19216437319

City：Wuhu