Xi’an, 18 May 2025, VOGUE Vintage Market - a sustainable fashion event made a vibrant debut at XI'AN MIXC, marking the first unveiling of the VOGUE Vintage IP in China as part of a global collaboration. XI’AN MIXC actively responds to the "First Release Economy" by utilizing the new urban landmark "XI’AN TREE" as a co-creation platform. Through diverse activities, it aims to create a city-level fashion event, setting a new benchmark for cross-industry collaboration between commerce and media.

This sustainable fashion event ran until 18 May, featuring a variety of activities including the "VOGUE Vintage Market" pop-up market, in-depth panel talks, creative opening party, and a special version of XI’AN TREE lighting art show. These diverse activities deeply integrated sustainable concepts with fashion aesthetics, crafting a timeless fashion narrative in the ancient city of Xi'an.

The Prominent IP Made a Dazzling Debut, Leading the Sustainable Fashion Trend

On the first day of the event, the "VOGUE Vintage Market" officially launched which was co-hosted by VOGUE China and co-founder Zhu Zhu. Surrounding the XI’AN TREE at the Tree Central Plaza, a selection of classic items collected from artists, fashion bloggers, and designers was displayed in a meticulously crafted market space. Each piece carries creativity and inspiration, conveying stories and warmth. The market was open to the public from 17-18 May, with proceeds donated to charity. That evening, the XI’AN TREE became the spotlight of the opening event, featuring a spectacular lighting art show. The sustainable trend of classic heritage and the vitality of the future shone brilliantly together.

Elites from Various Fields Gather to Discuss the Renewal of Sustainable Fashion

On the afternoon of 17 May, two Panel Talks themed “Circulation and Re-creation: Co-creating Sustainable Fashion” and “Sustainability and Renewal: Achieving a Sustainable Lifestyle” were held at the "Inspired Bridge" in XI'AN MIXC. Guests including General Manager of XI’AN MIXC Rui Jie, actress Zhu Zhu, fashion designer Shie Lyu, fashion collector and curator Brain La, director, supermodel and environmental project initiator Bonnie Chen, and Professor Wang Tianwei from the Clothing Department of Xi'an Academy of Fine Arts, were invited to share their insights on sustainable fashion and lifestyle, commercial spaces, local culture, and artistic expression, discussing the implementation and practical approaches to sustainable concepts while envisioning a blueprint for a renewed sustainable life.

Co-creating Urban Landmark, Showcasing the Endless Romantic Power

Choosing Xi'an as the debut location for VOGUE Vintage in China highlights the deep exploration of the integration of sustainable fashion and local cultural values. This event fully utilized the iconic XI’AN TREE, blending local cultural charm and further bridging the gap between sustainable concepts and consumers, setting a benchmark for the future development of the fashion industry in Xi'an.

Continuing the trend of "locality" and "sustainability," XI'AN MIXC will also collaborate with the professor and local artist Wang Tianwei, to launch the "Solar Dyeing" intangible cultural heritage exhibition on 24 May. This exhibition will transform the gifts of the land into artistic expressions, using clothing as a medium to present the contemporary narrative of the eastern aesthetics of Persimmon Tannin Dyeing .

As a new urban landmark created in collaboration with international architectural masters, the XI’AN TREE, a vertical "Silk Road Garden," incorporates the cultural memories of the Silk Road into every level of its space. With its unique vegetation, topography, water features, and architectural layout, it vividly showcases the enduring romantic power of Eastern culture. The XI’AN TREE debut as a fashion IP launch platform conveys the power of fashion art and urban attitude, attracting numerous consumers from all directions to stop and admire. In the future, the XI’AN TREE will serve as a public space and co-creation platform, providing diverse fashion, art, and cultural public events for the community, enriching the romantic imagination of various groups regarding urban landmarks.

Focusing on First Release Economy, Establishing a New Commercial Benchmark

XI’AN MIXC actively leverages the "First Release Economy" to combine historical and cultural heritage with modern business innovation, injecting new momentum into consumption in Xi'an and the northwest region. XI'AN MIXC plans to host nearly 400 stores, covering a diverse range of sectors including luxury fashion, international trends, fine dining, lifestyle, outdoor sports, and jewelry, among others. Nearly 200 stores will be regional or city firsts, flagship or concept stores, accounting for almost 50% of the total. In food and beverage stores, around 80% will feature Michelin, Black Pearl, and first-time brands.

This year, XI'AN MIXC has welcomed many new debut stores, flagship stores, and customized stores, including several high-profile retail and dining brands such as GROTTO, COS, 13DE MARZO, JNBY+, AW PROJECT, F.A.O, RISOCIAL, FNJI, Huaiyangfu, Xinshijiu, Shan Shi Liu Guizhou Cuisine, and others as the northwest China firsts, along with flagship and customized stores like lululemon, MUJI, Salomon, KOLON, KAILAS, TSUBO, EXCEPTION, SMILEREPUBLIC, Chow Tai Fook, and Chow Sang Sang. XI’AN MIXC will continuously inject vitality into the Northwest region of China, promoting quality lifestyle.

Based on its unique commercial space and continually enhanced consuming appeal, XI'AN MIXC activates scene value through "First Release”, launching a lot of immersive themed premieres and exhibitions in fashion, art, home, and automotive sectors. This demonstrates the strong impetus of "first release” momentum for consumption upgrades, establishing a new commercial benchmark in northwest China.

As a brand new commercial project created by CR MIXC LIFESTYLE for Xi'an, XI'AN MIXC also celebrates the 20th anniversary of MIXC commercial. In the future, MIXC commercial will steadfastly pursue long-termism and an unwavering commitment to quality, leading sustainable development and value creation. XI'AN MIXC will continue to use the "First Release Economy" as a key strategic focus, co-creating urban fashion landmarks through business innovation, and assisting Xi'an in its leap from a historical cultural city to an international trend capital.

About XI’AN MIXC

Located in the core area of the southern end of the central axis of Xi'an, XI’AN MIXC is a brand new commercial project created by CR LAND and CR MIXC LIFESTYLE for Xi'an. This high-end shopping mall, which integrates traditional culture and modern design, will be combined with Park Hyatt, collection apartments and top office buildings to form a future CBD concept complex. XI’AN MIXC interprets the traditional oriental garden architecture with international architectural language, connecting nature, culture and future with commercial space design, and hopes to integrate local culture into the space scene from the context of commerce. Inspired by the thousand-year-old ginkgo tree of the ancient Guanyin Temple in Xi'an, the innovative super city landmark - the XI’AN TREE responds to the endless romantic power of oriental culture, and brings a new city business card integrating architecture, fashion and commerce to Xi'an.